An edition of Advanced Google AdWords
(2010)
Advanced Google AdWords
by Brad Geddes
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Subjects
Internet advertising, Terminology, Telecommunication| Edition | Availability |
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Book Details
Table of Contents
Understanding search theory
Keyword research
Keyword tools : extracting valuable data from Google
Writing compelling ads
Landing pages that convert searchers into buyers
Advanced optimization techniques
Demystifying quality score
Beyond text: image, video, and mobile ads
Understanding the content network
Advanced content network techniques
Advanced geographic targeting
Save time and scale accounts with the AdWords editor
Profitable bid strategies
Successful account organization strategies
Testing techniques that will increase profits
AdWords reports: how to extract actionable information
Step by step: create and monitor your AdWords account.
Edition Notes
Includes index.
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| November 9, 2010 | Created by ImportBot | initial import |