An edition of Advanced Google AdWords
(2010)
Advanced Google AdWords
Third edition.
by Brad Geddes
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The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
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Book Details
Table of Contents
Understanding search theory
Performing keyword research
Keyword tools : extracting valuable data from Google
Writing compelling ads
Creating landing pages that convert searchers into buyers
Learning advanced optimization techniques
Demystifying quality score
Beyond text: employing image, video, and mobile ads
Understanding the display network
Understanding advanced display network techniques
Utilizing advanced geographic targeting techniques
Saving time and scaling accounts with the AdWords editor
Devising profitable bid strategies
Organizing accounts successfully
Implementing testing techniques that will increase profits
AdWords reports: extracting actionable information
Step by step: create and monitor your AdWords account.
Edition Notes
Includes index.
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- Created May 24, 2019
- 5 revisions
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| November 15, 2022 | Edited by ImportBot | import existing book |
| February 21, 2022 | Edited by ImportBot | import existing book |
| October 5, 2021 | Edited by ImportBot | import existing book |
| September 20, 2020 | Edited by MARC Bot | import existing book |
| May 24, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |